NIKE FIELD HOUSE HK Basketball Photo System


Date: July – August, 2011
Venue: Secure House, Kwun Tong

In July 2011, Nike launched the latest Just Do It advertising campaign with the idea of “Use Sports To” as the theme. In response, Nike Hong Kong transformed Secure House into, The Field House. The venue showcases a series of art pieces that speaks the language and essence of sports also with a focus on the spirit of Just Do It.

No exception from other installation set, we want the Field House visitor to physically engage to sport while promoting Nike sport event. This time we collect the signal of the basketball hitting the ground and dynamically change the event photo slide show. Let’s dribble, let’s shot, let’s view, let’s SPORT~!!!!!